Statusbrew Vs Buffer: Why Statusbrew is a better choice than Buffer
Having a powerful social media presence can do wonders for a business. Statusbrew and Buffer are both social media marketing tools having some common and some different features. These social media marketing tools help you in focusing on one platform while working on all your social media platforms.
Both of these tools work as management hubs for multiple networks. Here you will get to know about the features that Buffer and Statusbrew carries and the reason why Statusbrew is a better option for your business.
Statusbrew vs Buffer: An overview
Even though almost all the businesses under the sun are coming online but it does not mean everyone needs the same tools to increase their business. So choose wisely that which would prove as a better option for you.
When we compare the two tools, getting started and log in with both the tools is very easy and user-friendly. Managing social media posting and working on them becomes much easier with these tools.
Buffer and Statusbrew are so similar and on the other hand, they are so different too. Both of them helps in scheduling posts and track the performance. Whereas Statusbrew also lets you customize the reports and check the performance with ease.
I have compared the features of these tools to provide you a clear vision that which tool will be best for handling the social media of your business. So take a brief look at the features and functionality of these tools.
Logging in and set up the account in Statusbrew is remarkable. All the features have a proper flow that helps you to work efficiently. The tool has a user-friendly interface and is easy to navigate.
On the other hand, Buffer also has an easy to navigate interface. Both of these tools are easy to use and manage.
Here is the comparison with features of both these tools.
Post scheduling & publishing
The basic feature for which the social media management tool is required is post scheduling and publishing. You can schedule posts on these tools so they get published whenever you want. But editing the posts with proper formats is easier and more efficient on Statusbrew as compared to Buffer.
In Buffer, you can write the posts, add emojis and set up the time and date for which you want the post to get published. You can shorten the links but first, you have to update the link shortening in settings.
In Statusbrew, apart from just adding the text and emojis, you can even tag a post by specifying some tags, shorten the links with bit.ly or sb.gl, see a preview of the posts, and customize the posts according to different platforms. Apart from this, you can also run an ad by creating a campaign directly from the composing section of Statusbrew.
You cannot create and manage ads from Buffer.
Social media platforms
Buffer has plenty of social accounts to add on. These include Facebook (page and group), Linkedin, Instagram, Twitter, and Pinterest.
Similarly, Statusbrew offers to add popular and trending social media channels such as Facebook, Twitter, Linkedin, Instagram, and Google My Business.
Engage or Reply
The conversation inbox (Engage in Statusbrew and Reply in Buffer) in both the tools is almost the same. One can check the messages or comments, reply to them, and even assign them to team members.
But the major drawback of Buffer is that you need to pay additionally for Reply feature which is expensive.
In the case of Statusbrew, you will get everything under your chosen plan. You can reply to all the messages, add them to the priority list and even add a filter to check particular messages.
Reports or Analyze
Reports or Analyze section is to check the insights of social media posts. One can check and track the performance by knowing the actual numbers of likes, comments, clicks, impressions and more.
Also here, you need to pay the additional cost to get the performance insights. Whereas for Statusbrew, you just need to pay once for a business plan and get everything under it.
Draft or Content pool
Content pool or drafts are to save the content at one place so you can use it later for publishing. You can save our ideas in drafts (for Buffer) and content pool (for Statusbrew).
Team management is an important aspect of effective social media management. Both tools have team management features to add team members and grant them permissions accordingly.
With Statusbrew, it is very easy to create groups for social profiles, add team members and assign the profiles.
But In buffer, you can do the same but with a lot of difficulties. It does not let you distinguish between the groups. You will need to manually select the profiles for a team member and grant him access which becomes clumsy for an organization with a large number of profiles.
Buffer is good for a small team, but for large organizations, go for Statusbrew.
Buffer is cheap but Statusbrew gives you more at any plan level. Buffer seems to cost less, but charge more as you need to pay for every individual core feature. Both of them have some similar as well as different features in each of the plan.
The starting plan of Statusbrew is for $99 including all the core features, whereas for Buffer, the starting plan is $15 for Publish, $50 for Reply and $50 for Analyze. Based on this pricing, Buffer allows adding 1 user and 8 social accounts for its starting plan, whereas Statusbrew offers to add 3 users and 10 profiles in the essential plan. So note down the features that you require and choose according to the requirement of your company.
Conclusion: Which should you choose?
Statusbrew and Buffer, both have some amazing features for social media management. But I would prefer to use Statusbrew over Buffer. The reason being the difference between the two that we have discussed above. I would consider Statusbrew better than Buffer because it has more advanced scheduling and publishing option and you do not need to pay extra cost for inbox and reports.
So go ahead with Statusbrew as it has extra-ordinary features and better functionality than Buffer.